Wistia Launches Animated Cartoon Sequence Gear Squad vs. Dr. Boring for B2B Firms To Defeat Boring Advertising and marketing

CAMBRIDGE, Mass., Oct. 26, 2021 /PRNewswire/ — In its most formidable model marketing campaign up to now, Wistia—a pacesetter within the video and podcasting internet hosting house—right this moment launched the primary and solely comedic cartoon for B2B entrepreneurs. The present, Gear Squad vs. Dr. Boring, follows a bunch of hard-working and keen video gear who come to life to defend a B2B enterprise from the sinister villain, Dr. Boring, whose mission is to suck the creativity out of all advertising. In partnership with Lobster Pot Productions, Gear Squad vs. Dr. Boring is the most recent authentic present from Wistia Studios, born from the constraints of distant manufacturing through the pandemic.

Created as an homage to Saturday morning cartoons, the collection evokes a sense of nostalgia, full with a catchy theme tune and a “good versus evil” plotline, blended with academic content material for entrepreneurs to defeat their very own boring campaigns.

“Gear Squad vs. Dr. Boring originated from our workforce’s love for creatively telling tales, having enjoyable, and the truth of our manufacturing plans needing to shift throughout a worldwide pandemic,” mentioned Dan Mills, VP of Advertising and marketing at Wistia. “We hope the collection evokes B2B entrepreneurs to embrace a human-centered strategy to their advertising technique, giving them permission to be inventive and never fall sufferer to boring content material that may usually be related to B2B manufacturers.”

The 5 episodes take viewers by situations the place the characters (like a assured digicam and an evil watercooler, for instance) come to life and battle over the destiny of promoting campaigns. Can the scrappy Gear Squad defeat Dr. Boring and his accomplices at Boring Corp. to avoid wasting advertising? Here is what you possibly can count on from the collection.

When the people go away on the finish of the workday, the Gear Squad springs to life to experiment with inventive campaigns. Within the first (of a number of) pun-filled episodes, we meet the solid of characters as they tackle the duty of backing up video footage for a brand new e-mail drip marketing campaign. Whereas Archive begins the backup, Dr. Boring spies on the Gear Squad from his aptly named headquarters, “Boring Corp.” To foil their plans, he sends Watercooler, one in all his evil accomplices, to fry the Gear Squad’s archive backup.

The second episode options the Gear Squad organising a reside stream to faucet into a distinct segment, extremely engaged viewers—which occurs to be individuals who get pleasure from watching flowers bloom. The Gear Squad jumps into motion to arrange a reside stream of a night-blooming cereus whereas Dr. Boring sends his calculator, Buttons, to multiply the risk degree and switch the reside stream right into a “useless stream.”

In episode three, the Gear Squad will get tricked by a computer virus. Despatched by Dr. Boring, the flirtatious Inexperienced Display screen traps our scrappy squad in a unending void. They’re superimposed on locations which have come and gone, together with Fry’s Electronics and even a dump. Trapped in an illusionary world, the Gear Squad characters start to go mad till Sticks, a trusty tripod, rescues his pals by slashing open Inexperienced Display screen, releasing them from their insanity.

Free from the green-screen void, the Gear Squad is raring to collaborate to make one of the best video podcast studio they’ll muster. However Dr. Boring duties Phillip, the drill, to make use of the spinning movement of his drill to hypnotize the Gear Squad workforce to show towards one another. Their communication expertise exit the window as they change into combative and hostile in direction of each other till—once more—Sticks swoops in to avoid wasting the day, restarting Cam to knock them out of their evil hypnosis.

The season one finale concludes with the Gear Squad discovering that Dr. Boring has executed extra than simply ship in his evil accomplices. He is truly been spying on them this complete time together with his nosy minion, Webcam. Webcam drags the Gear Squad into Boring Corp. the place they confront Dr. Boring and his entourage, solely to find he may not be as boring and evil as he thinks he’s.

“The pandemic has modified the way in which individuals eat content material and so they’re seeking to be entertained not solely of their private lives however in work, too,” mentioned Sydney Rutman, Senior Supervisor, Growth & Operations at Wistia. “B2B manufacturers do not have to be boring. Whether or not manufacturers are on the lookout for actual ways that drive engagement and creativity or simply inspiration—which might even embody one thing so simple as advertising puns—Gear Squad vs. Dr. Boring illustrates what’s potential to make inventive breakthroughs.”

You possibly can meet the Gear Squad and go on their journey towards Dr. Boring right here by watching all of the episodes.

About Wistia
Wistia is greater than a number one video internet hosting platform. Based in 2006, Wistia helps B2B entrepreneurs get larger outcomes from their movies (and now podcasts, too). From their brandable participant and lead era instruments to customizable galleries and industry-leading analytics, Wistia helps entrepreneurs achieve extra management over their model experiences and the information to show ROI. Plus, with free academic assets and world-class assist, Wistia has your again—earlier than you even press play. At present, greater than 375,000 companies throughout 50 international locations rely upon Wistia’s internet hosting platform, together with HubSpot, Nextiny, Buffer, Terminus, and Klaviyo. Study extra at wistia.com and comply with alongside on LinkedIn and Instagram.

Media contact:
Inkhouse for Wistia
[email protected] 


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