Digital Treatment and Cuebiq Accomplice To Present OTT Attribution For Retail

Digital Remedy and Cuebiq Partner To Provide OTT Attribution For Retail

Connecting CTV Advert Views To Offline Actions To Present The Full Client Journey

In in the present day’s fragmented media panorama, attribution is an more and more beneficial instrument for advertisers. Current progress in each consumption and funding in streaming video has prompted digital advertisers to concentrate on optimizing promoting efforts. Digital Treatment, an independently-owned advert tech and media execution firm, has partnered with main geospatial and mobility intelligence firm Cuebiq, to unlock real-time insights and measure the true affect of shopper campaigns, particularly on CTV/OTT channels.

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By way of this strategic partnership, Digital Treatment gives shoppers with a full understanding of the patron journey—from first contact to retailer go to—and permits them to activate in opposition to learnings from this journey to maximise their return on advert spend. Utilizing cell location knowledge from Cuebiq, Digital Treatment’s proprietary efficiency CTV platform, Flip, instantly connects CTV advert impressions to raise in foot site visitors to bodily retailer places—monitoring full-funnel KPIs, together with model, go to, and income raise, and displaying real-time marketing campaign insights inside an easy-to-read dashboard.

In June 2021, quick informal restaurant Jersey Mike’s Subs partnered with Digital Treatment, to extend web site and retailer site visitors by leveraging the ability of CTV/OTT to ship messaging to key shoppers in a lean-in advert setting. Powered by the trade’s largest supply of first-party, high-quality location knowledge and Flip’s real-time optimization capabilities, the marketing campaign has pushed over 22k retailer visits, 471k on-line purchases, and $10.2m in on-line income to-date (primarily based on a 14-day conversion window)—with practically 40% of on-line purchases garnered inside 24 hours of advert publicity. Flip’s full-funnel attribution insights, drawn from Cuebiq’s go to feed, allowed Jersey Mike’s to pinpoint precisely the place shopper actions got here from—offering beneficial insights to drive future advertising choices.

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“TV has all the time been considered purely an upper-funnel, branding play. With Flip, we’re capable of problem that notion, and with our Cuebiq partnership, we’re capable of join real-world retailer site visitors to these massive format impressions. We’re capable of let retailers know, definitively, that somebody was uncovered to their CTV advert after which visited their location. We’ve set our sights on treating CTV like efficiency media—driving real-world outcomes, not simply views,” mentioned Ben Brenner, VP, Enterprise Improvement and Technique at Digital Treatment.

“As we’ve seen over the previous few years, shopper habits have more and more shifted in direction of streaming video consumption, so it’s crucial for retailers to grasp how their CTV/OTT adverts are driving in-store visits to their places,” mentioned Antonio Tomarchio, Founder and CEO at Cuebiq. “We’re proud to work with Digital Treatment and supply our mobility insights for this necessary efficiency measurement.”

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